A Popular Autoresponder Marketing Technique
Marketing through auto responder series is a popular strategy to increase
repeat website visits and sales.
Here is a popular strategy.
EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, try publishing
one large monthly eZine (similar to a monthly magazine) as an e-book format
delivered via auto responder, preferably an Adobe .pdf file. You could have it
made up of a large number of articles per issue and insert regularly featured
areas throughout like inspirational quotes, industry tips, favorite sites and
advice from the pros. You could also insert full-color graphics, multimedia
components like audio / video file links and ads. Then you can charge a monthly
rate, with an annual discounted package purchase, and sell advertising spots to
sprinkle in your auto responder announcements for each issue and with an
informational series to announce your monthly eZine to new prospects.
In summary, by using customized marketing techniques like an eZine eBook,
tailored to fit your own products and services, you can reach out and increase
your website traffic and sales opportunities. Internet marketing can mean more
ways to grow your business.