Do the Two-Step!
Top sales pros confirm that it often takes seven
or more communications or sales messages before prospective
customers make a purchase. They also confirm that it’s generally
easier to sell to a referral, because someone they know gave
positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas?
A nifty and thrifty two-step. Try this two-step tip:
1. Collect leads with your auto responder. Ask for mailing
addresses and telephone numbers, too, for additional ways to
follow up with each person. When you download the e-mail digest
of everyone's e-mail addresses and other information from those
who requested additional information from your auto responder,
follow up multiple ways. Send postcards. Call. Mail sales
letters and other promotional pieces.
2. Publish a price list of all the products and services that
you offer in an insert, direct marketing package and / or .pdf
to be made available via auto responder. You could also include
order forms, product descriptions, and other sales material.
Then send to the people in #1 above with monthly updates,
announcements of new sales and products / services, and a
request for referrals.
So why not improve your closing ratio and reach out even farther
at the same time? Do the two-step!