E-Mail Marketing Strategy
"An E-mail Marketing
Strategy focuses on the use of e-mail in marketing communications. There are
many different types of e-mail marketing. Generally speaking, any time you send
an e-mail to another person, you are engaging in e-mail marketing. Every e-mail
you send is part of e-mail marketing.
E-mail marketing has
been one of the most effective and commonly used Internet marketing strategies
since e-commerce first came into being. In recent years, the development of spam
blocking software combined with the proliferation of spam itself has introduced
new challenges to successfully market via e-mail.
Many internet
marketers have been saying “e-mail is dead” or “blogs are the next e-mail” and
variations suggesting that e-mail marketing doesn’t work anymore. However,
e-mail marketing is still an integral component of most successful Internet
marketing efforts. E-mail marketing isn’t dead, it is just changing.
To market
successfully via e-mail or any other strategy, you must adapt your approach so
that it keeps up with the times. "
- The Internet
Marketing Matrix: Strategies & Tactics for Web 2.0, 2007 by Cyndi Smasal
http://internet-marketing-matrix.com